Marketing Mix Planning

Announcing the Winner of the 2018 ServiceScape Scholarship

Announcing the Winner of the 2018 ServiceScape Scholarship ServiceScape is pleased to announce the winner of the 2018 Scholarship Contest: Nick Summerlin, from Morgantown, West Virginia. Nick is a freshman at West Virginia University pursuing a Mechanical Engineering major.Nick Summerlin is the winner of the 2018 ServiceScape ScholarshipYou can find his winning submission below. We hope you enjoy reading it and we look forward to reading more great essays for our 2019 Scholarship.The world we know today is moving at an astonishing speed. Innovations are all around us, in everything we use. With everything changing so fast around us, it can seem impossible that anything would remain untouched. That is, except for writing.Writing is one of the worlds most important forms of communication. It allows us to put our ideas and thoughts onto a media that can be transferred and understood all throughout the world. Without it, communication would be much more difficult in every aspect.From short poems to lengthy technical reports, being able to write effectively is an important skill to have in this ever-changing world. It shows intelligence and garners a sense of respect from others that is incomparable to any other art form.Some of the most influential writing of todays age is quite simplistic. Take the poem Fire and Ice by Robert Frost, or the Gettysburg Address by Abraham Lincoln, for example. Frost wrote that poem in 1920, consisting of 9 lines and 51 words. It has been read all over the world and interpreted in hundreds of ways since then, being held as one of the most well-known poems in history. Lincolns writing is still one of the most influential speeches ever, and it only lasted two minutes.From this its obvious that writing is a very esteemed practice in todays world. It doesnt take the strongest vocabulary or the lengthiest literature to get a point across, but being able to use words in a way that is captivating and provoking can go a long way. Without writing, the world wouldnt be moving as fast as it is.

Management of International Business Essay Example | Topics and Well Written Essays - 3250 words

Management of International Business - Essay Example This report will analyse the PEST analysis of the country to describe the external condition which can affect the business of the particular company. The report includes the SWOT analysis of the company to enter in the new market. It is a popular tool for analysis of strategic position of a company and business environment. The main reason for conducting SWOT analysis is to identify the strategies that can be aligned with company’s strengths in the environment where it will operate. Through SWOT Analysis company can evaluate its weaknesses and negative factors which can affect its success. It reveals the opportunities and threats from external business environments and accordingly helps to create strategy to tackle them. This report will provide information on the approach of Corporate Social Responsibility of the prospective company. Finally this report will evaluate the possible entry strategy of the company by utilising certain useful methods. The country which is being sel ected for this report is India. The reason for choosing India is that it has one of the rich cultural legacies in Asian Region. During past 63 years after independence India has shown good economic progress. At present India has become one of the top industrialised countries internationally (NIC, 2005). Indian Economy is the fourth biggest economy according to PPP (Purchasing Power Parity) which is extremely important for a company to operate their business. India has become one of the ‘most attractive destinations’ for foreign companies and FDI (Foreign Direct Investment) because it possess enormous manpower base, strong macro economic condition, and diversified natural resources. Since the year 1991, India have been maintaining good investor pleasant environment by its existing liberalised policy structure (INDIA.GOV.IN, n.d.). India maintains law and regulation which is indispensable part of successful business. India ensures that all companies are performing as per legal framework of the country. The company which is chosen for this report is Apple Inc which comes under computer hardware, software & consumer electronics industry. There are two major reasons for choosing Apple Inc. The first reason is that it’s headquarter is situated in the US and it is a foreign multinational enterprise. Also it is one of the biggest technological companies in the world (Newton, 2011). And the second reason is the fact that Electronics and IT industry is one of the fastest developing industries in India. The Host Country India has been chosen in this report because it has long tradition in technology. It has shown great achievement in technological segment since last few decades. India is capable of meeting national needs, and it has developed as minimum dependence on other nations for satisfying the needs. India is up to date with nearly all modern and advance technology and can absorb readily new technologies for future development (NIC, 2005). Along with liberalisation in foreign investment and export–